Chanel is bidding adieu to the use of exotic skins and furs in its luxe designs. The storied French fashion house announced the news on Dec. 3, ahead of the brand’s Pre-Fall Metiers d’Art show at the Metropolitan Museum of Art in New York City.
“There is a problem of supply and that was not Chanel’s business anyway,” said Bruno Pavlovsky, president of Chanel fashion and president of Chanel SAS, as per WWD. “We did it because it’s in the air, but it’s not an air people imposed to us. It’s a free choice.”
“The future of high-end products will come from the know-how of what our atelier is able to do,” Pavlovsky continued.
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According to Vogue Paris, Chanel designs will no longer feature crocodile, lizard, fish and snakeskin materials, as well as fur.
The new policy is slated to begin in May 19, as it will take a period of time to work the products incorporating the aforementioned materials out of distribution, Harper’s Bazaar reports. Moving forward, Chanel also plans to work to ensure that all of its leathers are “sourced from the farming sector, and come from animals reared for meat,” as per Vogue.
“2018 is THE YEAR for designers coming out of the stone age,” PETA wrote in a celebratory Instagram post, sharing a picture of a screaming fox.
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Chanel joins the ranks of Gucci, Burberry, Armani, Versace, Ralph Lauren, Michael Kors, Stella McCartney and Vivienne Westwood in adopting a fur-free policy, Bazaar reports.