Kraft Heinz, Maker of Kool-Aid and Jell-O, Thinks Healthy

Kraft Heinz Co. has a large number of famed brands that are locked into Americans’ memories. Among them: Kool-Aid, Jell-O, Oscar Mayer.

But that strength, in products not typically associated with healthy choices, may now be a weakness, as consumers seek fresher, more natural foods.

A merger three years ago created the food giant, and now…

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